"I'm Laura, 35, with an MBA in Circular Economy and a mission to prove sustainable fashion doesn't require synthetic compromises.

Before that, I was managing payment and ATM systems across Latvia. I was good at it—managing projects, running quality control, finding inefficiencies. Still, I realized I was managing the wrong systems, which set me on a new path.

My MBA research revealed a truth: 99% of "sustainable" garments contain petroleum-based synthetics. Even premium eco-brands use polyester for stretch, elastane for recovery, and acrylic for structure. We're wearing plastic and calling it progress.

It was a sobering realization—the data was clear, but the solution wasn't.

So I did what any systems thinker would: I rebuilt from first principles. I learned sewing from Riga's master craftspeople, then sourced genuinely natural materials—which was harder than you'd think. Finally, I connected with Latvia's only textile testing laboratory to verify every claim.

ELADOBA isn't just another sustainable brand. It's an evidence-based alternative to an industry addicted to synthetics. Every garment is 100% natural, lab-verified, and designed to return to earth—not your bloodstream.

My daughter is two. By the time she is twenty, I want fashion to be circular by default, not the exception. Making that future possible starts now—with every zero-synthetic garment we create.

Join me if you're ready for transparency over trends, evidence over marketing, and clothes that align with your values—verified by science, not slogans."

—Laura, Founder & CEO

ELADOBA — engineered like a system, worn like a statement.
Made in Europe | 100 % natural | Zero waste documented

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